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Predictive Modelling - Case study

The Client: TGI Fridays restaurants

The Challenge: The American restaurant chain wanted to use the existing feedback from customers (captured by Flexipoll) in order to discover and quantify what drives satisfaction and their willingness to recommend the restaurants to other people.

The solution: With the application of statistical techniques on the big data already gathered, the profile of the customer was established along with his likes and dislikes. Predictive modelling was applied to establish the subtle associations with the Net Promoter Score (NPS).

The Benefits:

  • The Net Promoter Score, in other words the likelihood of recommending the restaurant, was established
  • A series of metrics vital for their marketing campaigns were uncovered as in what drives people to recommend the restaurant

Testimonials

“Improvast was very professional throughout. With their can-do attitude, their practical advice and professional approach, Improvast, helped us achieve our survey’s goal and we are sure to use them more frequently in the future." 
Nasia Taouxi, Head of Marketing, TGI Fridays, Cyprus   
 

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